What are the Advantages of SEO & SEM?

SEO:- 

The full form of SEO is Search Engine Optimization where it optimizes your website and gets better traffic through organic method. SEO is a set of rules which are followed by website or blog owner to optimize their website and get a better ranking in search engine.

Advantage of SEO

• SEO pull quality traffic: - Traffic on search engines is the best traffic because individuals are really looking for the issue you fathom. You can "pull" traffic to your business. You don't need to "push" out promotions to induce individuals to purchase. Search traffic is already interested in your products and services.
• Long-term strategy: - SEO takes time to see results on a search engine but once it is ranked up then it takes time to move down the ranking. The only way your ranking will go down is raising competition or changes in the Google algorithm.
• SEO is affordable: - SEO is more affordable than advertising to increase your conversions.  However, the return is invaluable. Once you rank #1 on Google, your website will receive thousands of free hits to your website. 

SEM:-

SEM Search engine marketing is a process with an aim of getting more visibility in the search engine either by getting more paid traffic. Through paid pursuit publicizing you basically purchase promoting space in searcher engine result page. So instead of trying to rank higher and get free traffic, you pay to appear in front of the searches.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Advantages of SEM

• Grab the attention of the audience at right time: - Setting up an SEM campaign is quick and easy. While it might take a little while until you can see the full impact of a campaign, it is highly flexible and configurable and can be set up in a few hours. Changes can be done on an ad-hoc basis, so you can tailor your website content, keywords and spend around the behavior of your audience.
• Raise your brand awareness: - SEM generate quality traffic as well as brand awareness. The higher your product or service ranks in search engines, the more likely consumers will visit your website and prefer you or even recommend your offerings.
• It’s measurable: - SEM allows for precise success tracking and in-depth campaign analysis so you can continually optimize your keyword mix, the number of dollars you spend and the content you use. Whatever your goal is, you can tell exactly how much value you are generating from this marketing and advertising channel, and can, therefore, make more educated decisions when it comes to budgeting.
• It works: - For all the reasons listed above and more, the single most important benefit of paid search engine marketing is just that it works. That's why U.S. advertisers spend more than $12 billion per year on paid search, including top advertisers spending more than $8 million per month on Google Ad Words alone.